Kativa

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KATIVA XPRESS BRAZILIAN STRAIGHTENING

Professional straightening treatment, free of formaldehyde, which straightens your hair quickly and conveniently for 10 weeks. Its formula enriched with keratin, organic argan oil and straightening components, penetrates hair strands, repairing moisturizing and straightening hair, leaving it smooth, soft, shiny and with natural movement.

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KIT CONTAINS:

  • SHAMPOO: Cleans hair, leaving it moisturized. Free of sulfates, parabens, salt and gluten.
  • TREATMENT MASK: Straightening cream for all types of hair. Free of formaldehyde.
  • Includes conditioner

    Keratin is the main protein nourishing hair, comprised by 19 amino acids. It nourishes and moisturizes, restoring what hair has lost over the years due to chemical treatments or mechanical processes. It provides shine and softness to hair fibers

    Argan oil is extracted from the fruit of argan tree. It is rich in vitamin E, carotenes and antioxidants that strengthen hair, making it shinier and more flexible. It moisturizes and protects hair fibers from external aggressors.

    Formula free of formaldehyde, salt and sulfates.

    • Easy to apply
    • Removes frizz
    • Provides softness and shin
    • Last up to 10 weeks
    • Free of formaldehyde
    • Smooth, silky and shiny hair, with natural movement

    For best results, follow the indications below:

    Step 1: Wash hair with shampoo, then dry it thoroughly with a towel and a blow dryer. Do not apply conditioner.

    Step 2: Divide hair in 2 sections and apply treatment mask fraction by fraction, leaving ½ cm from the roots. Make sure to spread the straightening mask fully and evenly covering hair. Leave on for 15 minutes.

    Step 3: Dry hair with a blow dryer and a flat hair brush, brushing downwards, until hair is straight and dry.

    Step 4: Flat iron your hair, taking small sections* of it and running the flat iron down 8 to 12 times at 200°C y 230° C (392°F a 446°F).

    VERY IMPORTANT: A good ironing guarantees the best result. (*)For fine or damaged hair, we recommend quickly running the flat iron, especially on hair tips, or otherwise lowering temperature to 200°C (392°F). Before starting with step 5, wait 5 minutes for your hair to recover its initial temperature.

    Step 5: Wash hair with shampoo and apply Post Straightening Deep Treatment. Leave on for 10 minutes and rinse with abundant water. Then dry hair, preferably with a hair dryer.

    WARNING FOR DYED HAIR:This product may cause variations on hair color. We recommend using it the next time you will dye your hair.

    What is Kativa Keratin Xpress Brazilian Straightening?
    It is a treatment free of formaldehyde, which allows straightening and reducing hair puffiness easily and conveniently, from the comfort of your house.

    Can I use Kativa Keratin Xpress Brazilian Straightening if I went under other straightening processes before?
    Yes, you may use it on hair that received previous straightening treatments.

    Can I use Kativa Keratin Xpress Brazilian Straightening on dyed hair?
    Yes, you can use it on dyed hair. This product may cause variations on hair color. We recommend using it the next time you will dye your hair.

    Can I use Kativa Keratin Xpress Brazilian Straightening after dyeing my hair?
    We recommend dyeing it after the straightening treatment. You may dyed your hair the same day without any inconvenient.

    How long does the Kativa Keratin Xpress Brazilian Straightening treatment last?
    The treatment lasts for up to 10 weeks if the process if conducted correctly, following the indicated steps.

    Does steam is produced during the Kativa Keratin Xpress Brazilian Straightening treatment?
    Yes, steam is produced due to the effect of heat (blow dryer, falt iron) on wet hair; it is moderated steam, it is not toxic or irritating. Kativa Keratin Xpress Brazilian Straightening does not include any substance forbidden for cosmetic use in its composition.

    Can I tie my hair, or use hair clips after using the Kativa Keratin Xpress Brazilian Straightening treatment?
    Yes, you can tie your hair as usual, without altering your hair straightening.

    Is this straightening treatment recommended for wavy and curly hair?
    Yes, it is recommended for wavy or curly hair similar to levels 1 to 5 in the graphic below


    Wave level

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