Kativa

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BRAZILIAN STRAIGTHENING

Its innovative formula based on Glyoxylic and vegetable Keratin, free of formaldehyde, perfectly straightens hair for 10 weeks, without damaging the fiber’s internal or external structure.  

Thanks to Vegetable Keratin, which is comprised by wheat and soy amino acids, it helps moisturizing and protecting hair, making it shinier and softer, with natural movement.

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  • Pre-Treatment shampoo 15ml
  • Brazilian Straightening 150ml
  • Keratin & Argan Oil shampoo 30ml
  • Keratin & Argan Oil Conditioner 30ml

Its specialized formula based on Glyoxylic + Vegetable Keratin acts coating hair fibers, without damaging it; while its moisturizing agents help keeping hair healthy and looking good.

Result: straight, silky, shiny hair, with natural movement.

  • Straight and manageable hair
  • Lasts for up to 10 weeks
  • Easy to apply
  • Free from formaldehyde
  • Removes frizz and volume
  • Provides shine and softness
  • Straighter, softer and shinier hair, with natural movement.
    For best results, follow the indications below:

    Step 1: Wash hair with Pre Treatment Shampoo, then thoroughly dry it with a towel or a blow dryer.

    Step 2: Divide hair in 2 sections and apply the Brazilian Straightening mask with the brush, spreading product from roots (do not apply on scalp) to tips, evenly. Make sure that the mask fully covers your hair.

    Step 3: Dry hair with a blow dryer, until it is completely dry.

    Step 4: Flat iron your hair, taking small sections of it and running the flat iron down 8 to 12 times. Make sure that after ironing no traces of the Brazilian Straightening mask are left. Wait 5 minutes, before starting the next step.

    VERY IMPORTANT: (*) For fine or damaged hair, we recommend quickly running the flat iron, specially on hair tips, or otherwise lowering temperature to 150°C or 180°

    Step 5: Wash hair with Shampoo, apply conditioner and rinse. Then dry hair with blow dryer.

    WARNING FOR DYED HAIR: This product may cause variations on hair color. We recommend using it the next time you will dye your hair

Follow instructions step by step, without skipping any of them.

Important: WARNING FOR DYED HAIR

  • This product may cause variations on hair color. We recommend using it the next time you will dye your hair.
  • Provide special hair care, using products free of salt or sulfates, such as those offered by Kativa.
  • To make straightening results last longer, use Kativa Post Straightening, free of salt and sulfates.

CHOOSE THE APPROPRIATE PRODUCT FOR YOUR HAIR