Kativa Xtra Shine No-iron Straightening

Enriched with Keratin and Liquid pearl to provide extra shine for your hair

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  • Enriched with keratin and liquid pearl to provide extra shine to dull hair
Kit contains
  • Straightening mask 150ml
  • Post straightening shampoo 30ml
  • Post straightening conditioner 30ml
  • No-iron Straightening for 30 days
  • Free of formaldehyde
  • Free of toxic fumes
  • With thermal memory
  • Heat protection
  • Reduces frizz and puffiness
  • Provides shine, softness and moisturizes
To start the straightening treatment you need:

The straightening kit, a blow dryer with concentrator nozzle, a flat brush, a fine-tooth comb and a towel.

Follow the steps below:

    Step 1: Divide the hair in 2 sections, after washing it with shampoo, without conditioner, once it is totally dry and detangled. With the gloves on, apply the Straightening mask (A) fraction by fraction of one section, starting ½ cm from the roots. Spread the mask evenly, leaving hair fully covered.

    Step 2: Leave on for 15 minutes, and then with a thin comb remove only the excess product to make drying easier.

    Step 3: Dry your hair from the roots down using a blow dryer with concentrator nozzle at the highest temperature and a flat brush, dry hair fraction by fraction stretching it until fully dry and straight. Important: a good dry guarantees an optimum result.

    Step 4: Wash hair with Post Straightening shampoo (B) 2 or 3 times to fully remove the mask residues. Rinse with abundant water and apply post straightening Conditioner (C). Leave on for 3 minutes and rinse. If you want to dye your hair after, remove all mask residues with shampoo and do not use conditioner. The dyeing process may be affected if hair is not thoroughly washed to remove any residues of the straightening mask.

    Step 5: Dry hair with a blow dryer. Do not forget this product has memory effect, which gets activated when using the blow dryer resulting in a better straightening look. If you dye your hair, start the dyeing process once your hair is completely dry.


  • On dyed hair this product may cause variations on hair color. We recommend straightening before the date of your next dyeing session.
  • For abundant hair or very long hair, we recommend using 2 kits.
  • Regular use of this product progressively straightens hair.
  • Product effectiveness varies according to hair waving.


For a better daily finishing, activate the memory effect using a blow dryer. To make the straight effect last longer, use Kativa Post Straightening or Kativa Keratin products, which can be found in several points of sale.


This product may cause variations on hair color. We recommend using it the next time you will dye your hair.

Watch this video and do it yourself

Can I use Kativa Keratin No-iron Straightening if I went under other straightening processes before??
Yes, you may use it on hair that received previous straightening treatments.

Can I use Kativa Keratin No-iron Straightening on dyed hair?
Yes, you can use it on dyed hair. We recommend using it not long before your next dyeing session, because this product may cause variations on hair color.

Can I use Kativa No-iron Straightening after dyeing my hair?
We recommend dyeing it after the straightening treatment. You may dyed your hair the same day without any inconvenient.

How long does the Kativa No-iron Straightening treatment last?
The treatment lasts for 4 weeks if the process if conducted correctly.

Does steam is produced during the Kativa No-iron Straightening treatment?
Yes, moderated steam is produced, which is not toxic or irritating, due to the effect of blow dryer on wet hair. Kativa No-iron Straightening does not include any substance forbidden for cosmetic use in its composition.

Can I tie my hair, or use hair clips after using the Kativa No-iron Straightening treatment?
Yes, you can tie your hair as usual, without altering your hair straightening.

What shampoo and conditioner shall I use after the straightening treatment?
You may wash your hair that same day. There is no problem with that.

How often shall I straighten my hair?
The result will last up to 4 weeks. But the process may be repeated one week after the first application, if so desired, provided that hair is not sensitized by bleaching or other treatments.
  1. Prepare the hair before beginning the process:
    • Wash the hair with shampoo only
    • Do not use conditioner or any other styling product
    • Dry hair completely
  2. Avoid applying the mask on the scalp
  3. Remove the excess mask with a thin comb after waiting 15-20 minutes from application
  4. Use the hair dryer at its maximum temperature
  5. Use the hair dryer with the concetrator nozzle
  6. Dry hair by thin locks
  7. Straigthen hair with a brush
  8. Dry hair completely
  9. Wash 2 to 3 times with shampoo
  10. Use conditioner
  11. Dry hair with a hair dryer
The continuous use of this product progressively improves the result of hair straightening.

Nadine Falzon/ 03 Jun. 2019

Can I style my hair after using this product? Will the hair curl with a curling iron?

Andrea Vásconez/ 16 Ene. 2019

Can i use a straightening iron for better results